Market research

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung.

Several studies have found that managers prefer verbal forms of communication to written forms.

This book is a manifesto for responsible marketing.

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies.

This book transfers the newest service research concepts, such as value co-creation, to family forestry context.

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy.

A richly insightful account of one of the most significant transformations in the world today.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out.

Alfred Kuß und Martin Eisend vermitteln in gut verständlicher Weise die wesentlichen Grundlagen der Methodik – Datenerhebung und Datenanalyse – der Marktforschung.

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This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies.

Rethinking the Future of Europe has brought together three contrasting collections of contributions: the incrementalist perspective concerning the step by step development of Europe, the more radical reform/restructuring approach to the future of Europe, and a view of Europe from the outside.

A billion aspirational people, connected by technology, confident of their cultural and consumption power.

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity.

One of the world's top advertising executives shows how iconic brands win new customers and build armies of evangelists.

A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and "e;word of mouth"e; from satisfied clients.

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective.

Economists generally accept that competition discloses knowledge, enhances efficiency and restrains power.

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models.

This book articulates and interconnects a range of research methods for the investigation of business management processes.

Why do people behave and think the way they do?

A richly insightful account of one of the most significant transformations in the world today.

"e;A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done.

This book provides a thorough review of tested qualitative methods often used in organization studies, and outlines the challenges and essential requirements of designing a qualitative research project.

​Hohe Bildungsqualifikationen sind für einen Technologiestandort wie die deutsche Volkswirtschaft von entscheidender strategischer Bedeutung.

Emotionen galten lange Jahre in der Wissenschaft als verpönter Forschungsgegenstand, weil man dem Leitbild des „Homo Oeconomicus“ folgte.

Why Prediction Markets Are Good for BusinessFrom selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeings 787 Dreamliner months before the CEO knew about it, to accurately forecasting US presidential electionsprediction markets have realized some amazing successes by aggregating the wisdom of crowds.

This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book.

Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today's health care and human services marketing professional.

What is sensory marketing and why is it interesting and also important?

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management.

Erik Völker untersucht ausführlich verschiedene Möglichkeiten, die soziologische Theorie der Praktiken (Praxeologie) in die ökonomische Konsumforschung zu integrieren.

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery.

The goal of this book is to describe information search strategies and techniques critical for business practitioners and to pinpoint credible sources of information on specific topics in company and industry research.