Market research

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

Database marketing is at the crossroads of technology, business strategy, and customer relationship management.

Not your average consumer.

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation.

The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response.

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation.

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit.

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers.

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations.

This work deals with hybrid value creation, i.

Consumer Behavior presents an autobiographical view of Morris B.

Lipsi forms a modern construction that has disconnected from its past.

In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture-and the commodification of childhood itself-by looking at the rise, growth, and segmentation of the children's clothing industry.

As many businesses are discovering, customer behavior doesn't always make sense.

Has a commercial ever brought you to tears?

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change.

This edited volume considers the use of African languages for marketing communication.

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.

Ramona Evens untersucht das Versicherungswesen im islamischen Finanzsektor in Deutschland.

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage.

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change.

Create breakthrough marketing campaigns by harnessing the power of R.

How do people communicate their romantic feelings?

The purpose of this book is to present the principles of alternative investments in management.

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy.

This book provides detailed instructions for reading and writing a patent.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society.

This book looks at the recent emergence of "e;new ordinary consumption,"e; in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.

How do you keep your customers coming back-and get them to bring others?

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

Market research in business is changing.

This book is the latest title of the popular Excel textbook; redesigned, while including interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit.

Soziale Netzwerke wie Facebook oder Twitter sind nicht nur ständige Begleiter im alltäglichen Leben, sondern auch zunehmend ein wichtiger Bestandteil für die integrierte Marketingkommunikation von Tourismusbetrieben.

Pricing has a substantial and immediate impact on profitability.