Secret Sauce

This helpful resource shows you how to transform unconvincing messages into compelling copy. 

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won''t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emo...