Market research

Das vorliegende Werk entstand seinerzeit aus dem Bedürfnis nach einem moder­ nen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, alle wesentliche Aspekte der Marktforschung umfassende Darstellung bietet.

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "e;Nobody-Knows-Anything"e; mantra, which argues that success is the result of managerial intuition and instinct.

AI and Algorithmics have already optimized and automated production and logistics processes.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society.

This textbook discusses central statistical concepts and their use in business and economics.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

This book provides a thorough review of tested qualitative methods often used in organization studies, and outlines the challenges and essential requirements of designing a qualitative research project.

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics.

This book offers the first comprehensive exploration of frequent flyer programs.

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers.

The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers.

This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges for this industry.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "e;Nobody-Knows-Anything"e; mantra, which argues that success is the result of managerial intuition and instinct.

This book begins with a review of basic results in optimal search for a stationary target.

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980-2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research.

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets.

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

Executives in Europe have significantly expanded their role in operations - in parallel to their strategic leadership.

The purpose of this book is to present the principles of alternative investments in management.

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework.

This monograph provides a comprehensive source of analysis and research on alternative investments in the wealth management process, with a special focus on Poland and Eastern Europe.

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.

This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation.

Customer focus is the most important challenge of the future.

Our eye movements in response to visual stimuli reveal much about how we experience the world.

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management.

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully.

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends.

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change.

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung.

Das Buch gibt eine systematische und praxisnahe Einführung in Grundlagen der Marktforschung im Zeitalter der Digitalisierung.

Den Ausgangspunkt jeglicher Marktaktivitäten und Beginn des Kaufentscheidungsprozesses bilden die Bedürfnisse potenzieller Kunden und die damit verbundene Präferenzbildung.

Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike.