Market research

The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field.

Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research.

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition.

This is a powerful new approach to marketing that will multiply the impact of every dollar invested.

Marketing Research for Small Business: An Efficient and Effective Functional Approach is as the title suggests, a work focused on providing small to medium sized firms with the tools and techniques needed to successfully undergo a marketing research campaign.

We know how eager you are to learn practical workplace skills at university so that you are "e;job ready"e; following graduation.

We know how eager you are to learn practical workplace skills at university so that you are "e;job ready"e; following graduation.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

This book provides insight into technologies that offer competitive advantage in marketing.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

Public Opinion exposes how media can shape public perception and how that perception changes society.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

Conducting Online Research on Amazon Mechanical Turk(R) and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research.

Conducting Online Research on Amazon Mechanical Turk(R) and Beyond, written by Leib Litman and Jonathan Robinson, provides both students and experienced researchers with essential information about the online platforms most often used for social science research.

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible.

Art and business are often described as worlds apart, even diametric opposites.

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success.

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success.

Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health careand how you, too, can get the best care for your money.

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis.

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis.

Is your organization prepared for the next paradigm of customer experience, or will you be left behind?

Is your organization prepared for the next paradigm of customer experience, or will you be left behind?

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money.

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money.

How can you establish a customer-centric culture in an organization?

How can you establish a customer-centric culture in an organization?

Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with uncertainty as in Nigeria.

This book presents a practical approach to ensuring your retail stores success with consumers.

This study has two parts: In the first, the economics of rational policy formulation and the economic theory of social regulation in markets for consumer goods and services are developed.

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.

Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.

Discover solutions to common obstacles faced by project managers.

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers.

There is no such thing as an easy sale.

In the next few years, brands are on track to spend billions of dollars on influencer marketing.

Discover solutions to common obstacles faced by project managers.

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.

The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR).

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical.

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.

The book is rich with useful information both for marketing professionalsand for people who are simply interested in how marketing works.

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable.