Divining Desire
Available
An engaging, accessible history of the focus group, Featherstone''s survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don''t.
The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing...
Read more
E-book
epub
Price
9.99 £
An engaging, accessible history of the focus group, Featherstone''s survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don''t.
The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing...
Read more
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