Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018.
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018.
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.
Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life's problems from how to deal with a Christmas card list that's fast becoming unmanageable to whether or not you should have children.
This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible.
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising's arguably most vital discipline, that has been written with the passion of someone who's found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency.
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising's arguably most vital discipline, that has been written with the passion of someone who's found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency.
The changemaker's guide to catalyzing environmental behaviour change for a healthy futureTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.
Summary, Analysis & Review of Robbie Kellman Baxter's The Membership Economy by InstareadPreview:The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so.
Summary of Invisible Influence by Jonah Berger | Includes AnalysisPreview:Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding.
During the 1980s and 1990s, European economies went through a period of slowing economic growth and high unemployment, what some economists described as secular decline.
In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace.
In his 1983 classic The Poverty of Affluence, Paul Wachtel examines the psychological underpinnings of our insatiable desire for growth, and endless quest for "e;more"e;-whether in work, relationships, or any other sphere of life-suggesting that our commitment to consumption is in fact an increasingly desperate attempt to replace the sense of community that our very growth has torn apart.
Thieves and scammers are on the prowl for easy targets who have significant exposed assetsand if youre a senior citizen who saved for retirement, you may be the perfect mark.
The "e;new"e; has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate.
Today in business you want to be more than good enough, and a brand strategy that identifies and highlights your points of difference is like having a secret weapon.
This compelling work brings together leading social psychologists and evaluators to explore the intersection of these two fields and how their theory, practices, and research findings can enhance each other.
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world.
