Market research

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer.

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

Der Marketingprofi Cary Steinmann verrät: Wie funktioniert die Marketingwelt?

The world is changing, and so are our donors.

This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data.

This book offers new insights into the complex set of activities and decisions of product innovation management.

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments.

This book explores the undeveloped potential of video-ethnography to study the material, embodied and sensory dimensions of workplace practices.

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology.

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures.

This book transfers the newest service research concepts, such as value co-creation, to family forestry context.

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity.

The business environment is changing more rapidly than ever before, and new business ideas are emerging.

The revised Fifth Edition of this popular textbook is redesigned with Excel 2019 and the new inclusion of interactive, user-friendly JMP to encourage business students to develop competitive advantages for use in their future careers.

This book describes advanced machine learning models - such as temporal collaborative filtering, stochastic models and Bayesian nonparametrics - for analysing customer behaviour.

This book analyzes how companies and employees can endogenously, i.

This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice.

Sustainable entrepreneurship focuses on how the environment is embedded within business practices.

This book examines consumer behavior using the "e;life course"e; paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change.

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems.

Given our rapidly changing world, companies are virtually forced to engage in continuous performance monitoring.

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour.

Transform your professional world with ChatGPT and OpenAI-master prompt design to revolutionize development, marketing, research, and enterprise implementationKey FeaturesTurn ChatGPT into your companion for marketing, research, personal productivity, art and codingLearn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered resultsBuild custom GPTs and assistants tailored to your specific business needs and workflowsPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT.

Find out how YouTube made video content accessible to all in just 50 minutes!

Find out how Spotify changed the way we listen to music in just 50 minutes!

Understand customer relationship management in no time!

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