Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.
This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.
This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis.
Professor Peyton Wilde has an enviable life teaching sociology at an idyllic liberal arts college--yet she is troubled by a sense of fading inspiration.
Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research.
Whether you're new to UX or a seasoned practitioner, The User Experience Team of One gives you everything you need to succeed, emphasizing downtoearth approaches that deliver big impact over timeconsuming, needlessly complex techniques.
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence.
'This book provides an excellent reference guide to basic theoretical arguments, practical quantitative techniques and the methodologies that the majority of social science researchers are likely to require for postgraduate study and beyond' - Environment and Planning 'The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied.
The DNA of Selling brings a wealth of knowledge and experience the author gained during many years of building a lucrative and fulfilling career in sales.
**Business Book Awards 2025 Finalist** The unspoken rules and unquestioned assumptions that make up an organization's culture are so well hidden that, once we become insiders, we stop noticing them.
Why Prediction Markets Are Good for BusinessFrom selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery of Boeings 787 Dreamliner months before the CEO knew about it, to accurately forecasting US presidential electionsprediction markets have realized some amazing successes by aggregating the wisdom of crowds.
La primera pregunta que le hacen los vendedores a Bridget Brennan, CEO de Female Factor, es siempre la misma: «¿Cómo puedo sobrevivir cuando los clientes tienen tantas opciones respecto de dónde comprar mi producto?
Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new useMarketing is all about understanding and serving your customers needs but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness?
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
