Color For Profit
Published in 1951, Louis Cheskin''s groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin''s philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.
Among some of Cheskin''s notew...
Published in 1951, Louis Cheskin''s groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin''s philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.
Among some of Cheskin''s notew...
