Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings.
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch.
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch.
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating.
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating.
Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
Multinationals are increasingly taking internationalised approaches to the ways in which they generate new knowledge and develop innovative new products from it in the pursuit of global competitiveness.
This book assesses the varying ways in which automobile assemblers in several countries of East and Southeast Asia, Europe and the Americas have sought to enhance their efficiency and flexibility in response to heightened global competition during the 1980s and early 1990s.
This volume reports the proceedings of a conference of highly qualified practitioners and theorists from East and West, dealing with competition and the important part it plays as an essential element of the market economic system.
Although written primarily for use by British businessmen, this book also aims to provide an introduction to the subject of competition policy to students of law, of economics, and of public administration.
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace.
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace.
