Advertising

En el vasto y dinámico universo de la comunicación, el arte emerge como un poderoso aliado para persuadir, conmover y transformar.

In the developed economies, services have now risen to paramount importance.

In the developed economies, services have now risen to paramount importance.

Mit einem Umsatzvolumen von über 1.

Fragen der Personalpolitik kommt unter strategischen wie auch operativen Gesichtspunkten auch in Handelsunternehmen eine große Bedeutung zu.

Mit der Beschaffung und Logistik werden die Beziehungen einer Handelsunternehmung zu den Lieferantengestaltet.

Marketing gibt Hinweise, wie eine Handelsunternehmung gegenüber den Nachfragern auftreten sollte, was ein Verständnis von Marketing voraussetzt.

Der Handel wird in seinen verschiedenen Erscheinungsformen vorgestellt.

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in Mehrkanalsystemen zusammengeführt, Internationalisierungskonzepte stehen auf dem Prüfstand, das Angebot von Handelsmarken wird differenzierter und neue Technologien werden eingesetzt.

Die strategische Planung stellt das Fundament aller Bereichsentscheidungen dar.

Die vorliegende Arbeit liefert einen eindrucksvollen Beitrag zu der höchst aktuellen Diskussion der Angleichung des europäischen Verbrauchervertragsrechts.

Entfesseln Sie Ihr Verkaufspotenzial mit "Vertriebskunst – Der geheime Code des Verkaufserfolgs"In der dynamischen Welt des Vertriebs sind exzellente Verkaufstechniken, effektive Kundenbindung und erfolgreiche Verhandlungsstrategien entscheidend für Ihren Erfolg.

Warum entscheiden oft Sekunden darüber, dass wir manche Menschen unwiderstehlich finden und andere nicht riechen können?

Der Marketingprofi Cary Steinmann verrät: Wie funktioniert die Marketingwelt?

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world.

Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry.

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising.

This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary.

Branding can inspire innovation in products and services, creating value for organizations and consumers alike.

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts.

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts.

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing.

It can be hard for busy professionals to find the time to read the latest books.

The must-read summary of Dave Lakhani's book: "e;How to Sell When Nobody's Buying (And How to Sell Even More When They Are)"e;.

The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "e;Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line"e;.

The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: "e;Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers"e;.

The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "e;Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet"e;.

The must-read summary of Paul and Sarah Edwards and Laura C.

The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.

The must-read summary of Joseph Jaffe's book: "e;Flip the Funnel: How to Use Existing Customers to Gain New Ones"e;.

The must-read summary of Bernd Schmitt's book: "e;Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands"e;.

The must-read summary of Alex Wipperfurth's book: "e;Brand Hijack: Marketing Without Marketing"e;This complete summary of the ideas from Alex Wipperfurth's book "e;Brand Hijack"e; shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns.

The must-read summary of Glen Urban's book: "e;Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power"e;.

The must-read summary of Jack Trout and Steve Rivkin's book: "e;Differentiate or Die: Survival in Our Era of Killer Competition"e;.

The must-read summary of Gary Millet and Blaine Millet's book: "e;Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping"e;.

The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "e;Conversational Capital: How to Create Stuff People Love to Talk About"e;.

The must-read summary of Lewis Carbone's book: "e;Clued In: How to Keep Customers Coming Back Again and Again"e;.

The must-read summary of Michael Masterson and MaryEllen Tribby's book: "e;Changing the Channel: 12 Easy Ways to Make Millions for Your Business"e;.

The must-read summary of Mark Hughes' book "e;Buzzmarketing: Get People to Talk About Your Stuff"e;.

The must-read summary of David Aaker's book: "e;Building Strong Brands: How the Best Brand Managers Build Brand Equity"e;.

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".

The must-read summary of David McNally and Karl Speak's book: "e;Be Your Own Brand: Achieve More of What You Want by being More of Who You Are"e;.

The must-read summary of Gary Lynn and Richard Reilly's book: "e;Blockbusters: The Five Keys to Developing Great New Products"e;.

The must-read summary of Brian Tracy's book: "e;Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere"e;.

The must-read summary of Scott Bedbury's book: "e;A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century"e;.

La pub – que vous la nommiez publicité, promotion, marketing, communication, ou autrement – est indispensable au succès de toute entreprise.

La première histoire complète de la publicité française, des origines aux turbulences actuelles, des annonces gratuites et des réclames d'antan aux batailles internationales que livrent les grands groupes d'aujourd'hui.

The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "e;The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand"e;.

The must-read summary of Jeff Walker's book: "e;Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams"e;.