Advertising

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices.

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors.

Für Unternehmen wird es immer wichtiger, ihre Leistungen und ihren Auftritt noch konsequenter auf ihre Zielgruppen auszurichten.

Was ist zeitgemäße Marktforschung, was kann sie und wo liegen ihre Grenzen?

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components.

There are a lot of books out there on how to be a creative professional.

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally.

Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour.

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought oneand you're not alone.

Utterly provocative and trenchantly the author dissects the most common malpractices in marketing and helps to get your brand back in shape.

Humor has long been one of the most common approaches used in advertising.

Dieses Buch zeigt eindrucksvoll, wie stark das gesamte Marketing von geschlechtsspezifischenAspekten durchzogen ist.

This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

A strong corporate image has power in a competitive marketplace.

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline.

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains.

Ähnlich einem Kind, das im Feuerwehr-Auto auf einem Karussell am Lenkrad dreht und dabei glaubt, das Auto zu fahren, glauben wir Erwachsenen, immer alles zu steuern.

2020 marked the 40th anniversary of the CISG which now has over 90 Contracting States, with Hong Kong formally adopted the Convention in 2022, and further States are currently considering their accession to the Convention.

Wie kann man als Unternehmen gut und erfolgreich mit Influencern zusammenarbeiten und ein besseres Gespür für die junge Disziplin bekommen?

Soziale Medien gehören heute ebenso zur Kommunikation von Unternehmen wie klassische Printmedien oder Pressearbeit.

Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity.

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour.

Carrying out a project as planned is not a guarantee for success.

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing.

It's no secret: marketing punches below its weight in the Boardroom.

Charities play an increasingly important role in our society.

Die betriebliche Weiterbildung insbesondere im Vertriebsbereich steht unter Druck.

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production.

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication.

Consumer protection, trade descriptions, product safety, and how far UK law holds traders responsible.

Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.

With the advancement of science and technology and rapidly growing application of these in every walk of life have made obsolete the entire concept of conventional management theories and practices.

Advertising is everywhere.

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for?

In the developed economies, services have now risen to paramount importance.

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches.

During much of the second half of the 20th century advertising in Britain led the world.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy.

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell.

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.

Designed as a core textbook for courses in Advertising and Society, "e;Advertising, Society, and Consumer Culture"e; develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

Is your company a storytelleror a storydoer?