Minister Rafiq Hariri on 14 February 2005, was seen by many as an opportunity for Lebanon's fragile political system to move towards a more stable form of democracy.
A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies.
Blogging El método moderno de comunicación masiva Hola, El blogging, o “blogueo”, es el método moderno más barato de comunicación masiva, disponible para todos en cualquier lugar del mundo… sin importar el idioma que hables.
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.
Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill.
Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937.
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent.
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads.
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities.
This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
An Inspiring, Eclectic, and Practical Guide to Creating Your Dream Living Space, on a BudgetIn this unique and hip home decor style guide, you will find the inspiration to explore your own sense of style, discover the essence of what makes your home feel good to you, and learn how to mix vintage, modern, and thrift store finds to create the eclectic look you crave on a budget you can afford.
