Advertising

This book is a complete guide to learning the critical selling and negotiation skills to gain a competitive edge in a challenging business environment.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future.

Marketing today is out of control.

This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right.

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.

For college students planning a future, professionals looking to change fields, or anyone who wants new insight into a specific profession, this series offers:Specific information on each professionCareer choices within each fieldInformation on working conditionsDetails on responsibilities, education, and training requiredAnd much more

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years.

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away?

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing.

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century.

Designed as a core textbook for courses in Advertising and Society, "e;Advertising, Society, and Consumer Culture"e; develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few.

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages.

This publication titled, Advertising Management, provides readers with an introduction to advertising and advertisement.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

This book presents new global research on transmedia storytelling as a form of brand communication.

This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury.

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector.

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued.

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all.

What does it mean to be young and Muslim today?

The Columbia Management System of Points of Focus and Protocols is a proven method of creating and sustaining a successful business.

Advertising management is the process of overseeing campaigns that seek to inform and attract consumers regarding a particular good or service.

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

Das Handbuch bietet deutschen Unternehmen und deren Beratern eine umfassende Darstellung der Quellenbesteuerung bei beschränkter Steuerpflicht ihrer ausländischen Geschäftspartner im Inland.

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news.

Why media panics about online dangers overlook another urgent concern: creating equitable online opportunities for marginalized youth.

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles.

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

This book introduces social network fundamentals in the fashion domain.

This concise textbook provides a comprehensive and clear overview of advertising theory and practice.

Scientific communication is challenging.

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.