Marketing Training Services

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Ian Linton’s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the ...
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product_type_E-book
epub
Price
22.99 £
Ian Linton’s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the ...
Read more
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  • Formats: epub
  • ISBN: 9781351919692
  • Publication Date: 2 Mar 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM