Blogging El método moderno de comunicación masiva Hola, El blogging, o “blogueo”, es el método moderno más barato de comunicación masiva, disponible para todos en cualquier lugar del mundo… sin importar el idioma que hables.
The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music.
Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.
Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill.
Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937.
The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers.
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.
Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent.
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads.
Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities.
This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
An Inspiring, Eclectic, and Practical Guide to Creating Your Dream Living Space, on a BudgetIn this unique and hip home decor style guide, you will find the inspiration to explore your own sense of style, discover the essence of what makes your home feel good to you, and learn how to mix vintage, modern, and thrift store finds to create the eclectic look you crave on a budget you can afford.
Whether you're a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you've undergone intensive training and developed valuable skills.
Taking a critical historical approach, this book examines the convergence of journalism and advertising industries that has led to the blurring of commercial and editorial functions within news organizations.
Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
Create Focused Social Media Campaigns Tailored to Your BusinessUltimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.
Get More Customers with Google AdsFocusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today s fastest, most powerful advertising medium.
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook.
Shook and Farber invite eager entrepreneurs to join 33 of todays business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success.
In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation.
