Advertising

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?

American mass media are the world's most diverse, rich, and free.

American mass media are the world's most diverse, rich, and free.

Charities play an increasingly important role in our society.

Ernest Dichter is famous as one of the founding fathers of motivational research.

Ernest Dichter is famous as one of the founding fathers of motivational research.

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer.

Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer.

Media interest in food has intensified in recent years, leading to a contemporary food landscape where 'alternative' food practices are increasingly visible.

Media interest in food has intensified in recent years, leading to a contemporary food landscape where 'alternative' food practices are increasingly visible.

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising.

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising.

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity.

Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity.

In today's connected world, promotion is fundamental to everything we do to drive business.

In today's connected world, promotion is fundamental to everything we do to drive business.

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men.

Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men.

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline.

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline.

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).

The history of Italian cinema is mostly regarded as a history of Italian auteurs.

The history of Italian cinema is mostly regarded as a history of Italian auteurs.

Originally published in 2005.

Originally published in 2005.

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.

This collection of essays delves into the Coke brand to identify and decode its DNA.

This collection of essays delves into the Coke brand to identify and decode its DNA.

Epica Book 33 features inspirational work from the 2019 Epica Awards.

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences.

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters.

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing.

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts.

Branding can inspire innovation in products and services, creating value for organizations and consumers alike.

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding.

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years.

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E.

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication.

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication.

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC).

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC).

Advertising is everywhere.

Understand the Asian consumer's demands and effective marketing strategies!

Understand the Asian consumer's demands and effective marketing strategies!

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.