Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies.
One of the top marketing challenges that marketing managersand executives face today is to better understand social mediaand its promise as a marketing platform.
We have interviewed event planners and professionals who have held more than their share of conferences, workshops, and seminars, and they've shared their successes, and failures, to help you achieve, and avoid, the same things.
Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs.
What others say: If you've ever wondered how to market your book(s) to libraries, Bonnye Matthews' How to Market Your Books to Libraries and Readers in the Digital Age is a must read.
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.
Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937.
Curso de Marketing Empresarial em 52 Partes Curso de Marketing Empresarial em 52 Partes foi escito para pessoas de negócio - para pessoas que usam a Internet, percebem seu potencial, porém estão dedicando tanto tempo tentando fazer seus empreendimentos decolarem que não sabem muito bem como promovê-lo online.
Este libro fue escrito para gente de negocios: para las personas que usan Internet y que se dan cuenta de su potencial, pero que pasan tanto tiempo tratando de hacer que su negocio despegue, que no tienen el conocimiento para promocionarlo en línea.
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?
At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention?
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.
Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.
The New Media In September of 2004, the CBS News program "e;60 Minutes II"e; ran a special on President George Bush's service in the Texas National Guard during the Vietnam War.
GRANDE PROMOÇÃO >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Desbloqueando o código de nicho:Ao vender um produto, muitas pessoas cometem o erro de desenvolver seu produto primeiro e depois tentar encontrar um mercado para ele.
LIGHTNING PROMOTION >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>How often do you see those words as you surf the Internet looking for information?