Advertising

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers.

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.

There isn t a magic formula for better leadership.

The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.

A classic novel from acclaimed author Laura London, for fans of Julie Garwood, Jude Deveraux, Loretta Chase, Johanna Lindsey and Kathleen E.

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey.

The Agency business has been struggling for the last decade and everyone is looking for solutions.

Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain.

This workbook is designed to help newcomers to the world of performance and exhibition become successful!

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage.

Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world.

Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world.

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising.

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties.

Just because you are a nonprofit does not mean that you can ignore marketing.

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands.

During the 1800s, the United States progressed at a remarkable rate.

News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities.

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head.

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head.

THE $600 MILLION LATTE Its a business book thats an entertaining novel the management training book for anyone who hates business books.

Grow Your Business Fast With Top Online DirectoriesMore and more smart businesses today are using online directories to their benefit.

In a world trending A withA disruptiveA innovation, most disruption lies in the evolution ofA customersA A behavior,A interestA ,A valuesA and expectations.

TikTok Marketing Made EasyReaching out easily to scattered audience & boost sales and profitsTikTok Marketing has become the best technique for marketers to make the most from their advertising efforts, and if not given adequate importance to, it can prove fatal for your business.

Affiliate Marketing, if done properly, is the most lucrative online business.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell.

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results.

So youve just come up with a new ad campaign.

All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising.

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom?

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly.

Advertising is often used to illustrate popular and academic debates about cultural and economic life.

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.

Affiliate Marketing, if done properly, is the most lucrative online business.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

During the 1800s, the United States progressed at a remarkable rate.

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters.

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate?

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation.

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation.

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.

Finally, answers to the question: How are big ideas born?

Designed for college-level study of advertising this 6 page digital guide is filled with the answers you need for a solid foundation and understanding of the details.