Advertising

Was macht eine Marketing-Strategie aus und wodurch unterscheidet sie sich von Unternehmensstrategien?

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century.

From the Kirius Review: A highly instructional guide to the creation of effective advertising.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.

The experience of women's everyday lives in public relations roles across the world is under-recorded and under-explored.

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

The prerequisites for efficient and effective marketing and sales organizing have changed.

A special, premiere release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.

Why do some brands make us feel good, while others frustrate us?

- Wie lassen sich Märkte analysieren und Zielgruppen erkennen?

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

This book explores and explains how traditional and alternative media have framed the issues of gun trafficking into Mexico, drug-related violence, and spillover violence.

Wie können es Unternehmen vermeiden, Kunden mit belanglosen Inhalten zu langweilen?

This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process.

The proliferation of lawsuits against the tobacco industry has had profound implications for American health policy, tort law, civil law, and welfare and social policy.

Many coaching tools and techniques are now fairly well established, but how do they actually work?

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK.

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies.

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

This timely book is a comprehensive overview of customer service principles, theories, and practices.

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

Positioning is hot.

Täglich verführt uns die Konsumindustrie auf höchst raffinierte Weise.

This Encyclopaedia reveals the changing face of our industry and shows the importance of first principles combined with practical advice.

The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years.

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions.

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach.

This dictionary provides the user with a comprehensive vocabulary of terms used in advertising.

Epica Book 32 features inspirational work from the 2018 Epica Awards.

This book reveals the secrets of a mysterious and artistic trade.

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.

An vertriebsunterstützenden Werkzeugen mangelt es nicht, dennoch hapert es häufig am korrekten Einsatz und einer ganzheitlichen Betrachtungsweise des Vertriebsprozesses und seiner Optimierungspotenziale.

Studies of gender and American political life most often focus only on women.

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived.

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains.

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.