Advertising

An vertriebsunterstützenden Werkzeugen mangelt es nicht, dennoch hapert es häufig am korrekten Einsatz und einer ganzheitlichen Betrachtungsweise des Vertriebsprozesses und seiner Optimierungspotenziale.

Studies of gender and American political life most often focus only on women.

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived.

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains.

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

Understanding how consumers choose between different products and services is a crucial part of professional marketing.

Reimagining press freedom in a networked era: not just a journalist''s right to speak but also a public''s right to hear.

Advertising provides a comprehensive coverage of the subject matter.

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads.

Wonderful book which I couldn't put down.

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process.

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest.

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing.

Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business.

If you license or publish images, this guide is as indispensable as your camera.

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.

Stories and narratives are powerful tools for explaining the world around us.

Mobile Geräte, Sprachassistenten, multimediale Inhalte gehören zum Alltag der deutschen Bevölkerung - für Konsumenten ebenso wie für B2B-Entscheider.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment.

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.

Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future.

This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.

The New York Times-bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.

Transport Operator Licensing takes operators through the whole process of licensing, looking at when licences are required, giving advice on applying for such licences, describing the undertakings that form part of the application, the systems that should be put in place to stay within the undertakings, as well as illustrating what happens when difficulties arise and how to deal with them.

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.

In Zeiten der Digitalisierung und disruptiven Innovationen verschwinden Trends und Buzzwords im Marketing oft genauso schnell, wie sie entstanden sind.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

This study of the subtlety, complexity, and variety of modes of hearing maps out a “sonorous archipelago”—a heterogeneous set of shifting sonic territories shaped by the vicissitudes of desire and discourse.

The issue of brand has overshadowed that of reputation.

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a practice-focused and colloquial approach that combines accessibility with key theory.

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach.

What does advertising do?

The fourth edition of this established and highly-regarded work is the most systematic study available of the law of sale of goods with reference to UK and Commonwealth authorities and relevant UK and EU legislation.

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade.

Online-Shop, Weblog oder Newsletter - auch wenn Online-Marketing für viele Unternehmen mittlerweile ganz selbstverständlich ist, werden selten alle Möglichkeiten ausgeschöpft.

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

Native advertising: paid-for media that looks and behaves like the content around it.

Why media panics about online dangers overlook another urgent concern: creating equitable online opportunities for marginalized youth.