Advertising

The time has come when advertising has in some hands reached the status of a science.

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.

'Saidov has produced a detailed and highly readable text that considers in turn the methods of limiting damages, the determination of loss and the calculation of damages.

'Saidov has produced a detailed and highly readable text that considers in turn the methods of limiting damages, the determination of loss and the calculation of damages.

This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention.

This is the third edition of the casebook providing an article-by-article analysis of the CISG Convention.

This is as much the story of Indian advertising as it is about India.

When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems.

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls.

O seu Roteiro para Ter Êxito em Eventos para Escritores por Pavarti K.

Conecta con los lectores directamente y conviértelos en tus fanáticos de por vida a través de la programación, organización y planeación de eventos de autor exitosos.

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter.

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter.

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals.

A "e;highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche"e; (Publishers Weekly).

A "e;highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche"e; (Publishers Weekly).

Advertising is everywhere.

There's religion in my marketing!

A lively and informative account of the creative process and how it works by someone who obviously knows.

This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.

The novelist Paul Morand described the Exposition of 1900 in Paris: .

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.

Advertising provides a comprehensive coverage of the subject matter.

The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising.

Financial Public Relations tackles the areas of concerns in the practice of financial communications.

Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations.

Where will your company be in five years?

'Physician, Heal Thyself!

The period in film history between the regimentation of the Edison Trust and the vertical integration of the Studio System--roughly 1916 through 1920--was a time of structural and artistic experimentation for the American film industry.

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise.

The book is rich with useful information both for marketing professionalsand for people who are simply interested in how marketing works.

Learn how ad men make millions and Jesus changed the world, using these powerful persuasive techniques.

Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners.

Event Marketing Mastery is a comprehensive online course designed to equip you with the essential skills and strategies needed to successfully promote any type of event.

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly.

There's religion in my marketing!

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology.

Understand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers.

The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.

There isn t a magic formula for better leadership.