From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life.
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Designed as a core textbook for courses in Advertising and Society, "e;Advertising, Society, and Consumer Culture"e; develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
Designed as a core textbook for courses in Advertising and Society, "e;Advertising, Society, and Consumer Culture"e; develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects.
"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course.
"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication.
The "e;accepted wisdom"e; in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact.
The "e;accepted wisdom"e; in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact.
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales.
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales.
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available.
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available.
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment.
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Googles AdWords search engine marketing applications.
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Googles AdWords search engine marketing applications.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
