How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity?
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science.
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services.
The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services.
Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling.
Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling.
At the turn of the nineteenth century, writers arguing for the abolition of the slave trade and the emancipation of those in bondage used the language of sentiment and the political ideals of the Enlightenment to make their case.
At the turn of the nineteenth century, writers arguing for the abolition of the slave trade and the emancipation of those in bondage used the language of sentiment and the political ideals of the Enlightenment to make their case.
There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change.
There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change.
Examining the extraordinary influence of Darwin's theory of evolution on French thought from 1875 to 1910, Rae Beth Gordon argues for a reconsideration of modernism both in time and in place that situates its beginnings in the French cafe-concert aesthetic.
Examining the extraordinary influence of Darwin's theory of evolution on French thought from 1875 to 1910, Rae Beth Gordon argues for a reconsideration of modernism both in time and in place that situates its beginnings in the French cafe-concert aesthetic.
Through an investigation of the reportage in nineteenth-century English metropolitan newspapers and illustrated journals, this book begins with the question 'Did anti-O'Connell sentiment in the British press lead to "e;killing remarks,"e; rhetoric that helped the press, government and public opinion distance themselves from the Irish Famine?
Through an investigation of the reportage in nineteenth-century English metropolitan newspapers and illustrated journals, this book begins with the question 'Did anti-O'Connell sentiment in the British press lead to "e;killing remarks,"e; rhetoric that helped the press, government and public opinion distance themselves from the Irish Famine?
This innovative collection of essays re-examines conventional ideas of the history of childhood, exploring the child's increasing prominence in eighteenth-century discourse and the establishment of the category of age as a marker of social distinction alongside race, class and gender.
This innovative collection of essays re-examines conventional ideas of the history of childhood, exploring the child's increasing prominence in eighteenth-century discourse and the establishment of the category of age as a marker of social distinction alongside race, class and gender.
First-Person Anonymous revises previous histories of Victorian women's writing by examining the importance of both anonymous periodical journalism and signed book authorship in women's literary careers.
First-Person Anonymous revises previous histories of Victorian women's writing by examining the importance of both anonymous periodical journalism and signed book authorship in women's literary careers.
Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.
Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.
With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus.
With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus.
