Advertising

The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.

Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020.

Highly Commended by the 2020 Business Book AwardsDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020.

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.

The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.

In the first part of this warm and funny memoir Al Hampel relates his life growing up a poor kid in the industrial city of Paterson, New Jersey.

The Agency business has been struggling for the last decade and everyone is looking for solutions.

Preparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain.

Just because you are a nonprofit does not mean that you can ignore marketing.

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands.

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head.

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head.

THE $600 MILLION LATTE Its a business book thats an entertaining novel the management training book for anyone who hates business books.

Grow Your Business Fast With Top Online DirectoriesMore and more smart businesses today are using online directories to their benefit.

In a world trending A withA disruptiveA innovation, most disruption lies in the evolution ofA customersA A behavior,A interestA ,A valuesA and expectations.

TikTok Marketing Made EasyReaching out easily to scattered audience & boost sales and profitsTikTok Marketing has become the best technique for marketers to make the most from their advertising efforts, and if not given adequate importance to, it can prove fatal for your business.

Affiliate Marketing, if done properly, is the most lucrative online business.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell.

Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results.

So youve just come up with a new ad campaign.

All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising.

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom?

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly.

Advertising is often used to illustrate popular and academic debates about cultural and economic life.

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.

Affiliate Marketing, if done properly, is the most lucrative online business.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy.

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters.

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate?

In the fourth edition of Provocateur, sociologist Anthony J.

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation.

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation.

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising.

Finally, answers to the question: How are big ideas born?

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers .