Advertising

This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.

Mit der praxiserprobten Technik und den zahlreichen Experten-Tipps gestalten Sie zu jedem noch so komplexen Thema eine Präsentation, die auch ohne Erklärung verständlich ist.

Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions.

The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries.

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying.

The emergence and application of stainless steel wires-engineered multifunctional ultra-high performance concrete advances the safety, durability, function/intelligence, resilience, and sustainability of infrastructure, thus prolonging the service life and reducing the maintenance to lower the lifecycle cost of infrastructure.

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.

Globalization affects urban communities in many ways.

This new approach to the history of the Second World War, first published in 1990, examines the events of this period through the cartoons of the day.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

La pub – que vous la nommiez publicité, promotion, marketing, communication, ou autrement – est indispensable au succès de toute entreprise.

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years.

The Andrex Puppy.

“France''s most famous unknown artist,” the innovative media provocateur Fred Forest, precursor of Eduardo Kac, Jodi, the Yes Men, RT Mark, and the Guerilla Girls.

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings.

The male market is exploding.

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible.

How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control.

Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance.

The prerequisites for efficient and effective marketing and sales organizing have changed.

Firmenbewertung gegenüber KreditinstitutenEin Betrieb, der Warenbestände und Betriebsvermögen richtig bewertet und alle zulässigen Abschreibungen nutzt, hat die besten Voraussetzungen dafür, eine Menge Steuern zu sparen.

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Can we believe the claims that marketers make?

You don't have to be especially "e;creative.

This book provides a systematic analysis of the law of sale of goods with reference to UK and Commonwealth authorities and relevant UK and EU legislation.

'This is an impressive piece of sustained research that brings much to the field.

Mit diesem Buch werden Sie Ihre Marke mit klaren Ankerpunkten versehen, damit ein unverwechselbares und begehrenswertes Bild im Kopf der Verbraucher entsteht.

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

This book examines the legal nature and requirements of compliance in letter of credit transactions in Anglo-American jurisdictions, as well as the associated contract choice of law issues.

In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok.

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts.

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience.

Dieses Buch schließt die Lücke zum Marketing in rezessiven Zeiten und stellt Kompetenzen in der Krisenbewältigung bereit.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

We have interviewed event planners and professionals who have held more than their share of conferences, workshops, and seminars, and they've shared their successes, and failures, to help you achieve, and avoid, the same things.

The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms.

Dr.

With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus.

A 2022 Choice Reviews Outstanding Academic TitleCreative Expression and the Law helps readers better comprehend the legal pitfalls that can present themselves when artists and content creators are generating ideas, producing content and protecting and defending their creative work.

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses.

Social Marketing: marketing in the service of societal problems.

In today's highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers.

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business.

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.