Marketing Above the Noise

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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it''s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it''s a lot of noise.  Through her work with a wide range of organizations from small companies to professional service providers to...
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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it''s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it''s a lot of noise.  Through her work with a wide range of organizations from small companies to professional service providers to...
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  • Formats: pdf
  • ISBN: 9781351861427
  • Publication Date: 3 Nov 2016
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM