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Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI.

Navigate the Trail of Self-Publishing with Ease: A Comprehensive Guide to Book MarketingSelf-publishing your book is just the start of your journey.

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.

With the introduction of the Internet, consumers are relying heavily on the media for content.

With the introduction of the Internet, consumers are relying heavily on the media for content.

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories.

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers.

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

This book explores how businesses can harness the power of Industry 4.

This book explores how businesses can harness the power of Industry 4.

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

This lively and engaging book helps marketers create more effective strategies and campaigns.

This lively and engaging book helps marketers create more effective strategies and campaigns.

This book explores trust-based marketing communication within the food marketing industry.

This book explores trust-based marketing communication within the food marketing industry.