Advertising

Designed for college-level study of advertising this 6 page digital guide is filled with the answers you need for a solid foundation and understanding of the details.

Advertising is often used to illustrate popular and academic debates about cultural and economic life.

Why does my shampoo stop working?

How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity?

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.

Based on Donald Miller's bestselling book?

A step-by-step system for creating customers and clients for life.

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services.

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services.

It's no secret: marketing punches below its weight in the Boardroom.

It's no secret: marketing punches below its weight in the Boardroom.

All project stakeholders have different needs, objectives, responsibilities and priorities.

All project stakeholders have different needs, objectives, responsibilities and priorities.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years.

Scientific communication is challenging.

Scientific communication is challenging.

There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change.

There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change.

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news.

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news.

Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.

Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.

Carrying out a project as planned is not a guarantee for success.

Carrying out a project as planned is not a guarantee for success.

With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus.

With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus.

Most organizations are adept at using small groups - witness the widespread use of teams.

Most organizations are adept at using small groups - witness the widespread use of teams.

Why do some brands make us feel good, while others frustrate us?

Why do some brands make us feel good, while others frustrate us?

Marketing today is out of control.

Marketing today is out of control.

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention.

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being.

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being.

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business.

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business.

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate.

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate.

Communication remains a significant topic for job acquisition, development, and advancement.

Communication remains a significant topic for job acquisition, development, and advancement.

Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess.

Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess.

Establishing a difference is the lynchpin of marketing.

Establishing a difference is the lynchpin of marketing.

How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy?

How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy?

To be of value to firms, branding must operate in the "e;real"e; world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results.