Advertising

Die Bedeutsamkeit von Emotionen im Marketing ist schon lange kein Geheimnis mehr: Kampagnen mit einer emotionalen Ansprache schaffen einen entscheidenden Mehrwert - allerdings nur, wenn die Konsumentenemotionen richtig verstanden und angesprochen werden.

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying.

This third edition of the only work to focus on damages under the CISG maintains its purpose as the primary reference source for this topic.

The complex issues of sustainability and social marketing are gaining increasing global attention.

The popularity of the TED talk has raised the bar for public speaking and presentations.

Der Alltag in einer Werbeagentur bietet immer neue Herausforderungen: Ob Wettbewerbspräsentation, Honorarverhandlung, Projektakquise, Mitarbeitergespräch oder Nachfolgeregelung.

Unternehmen, die von den Chancen der Digitalisierung profitieren wollen, müssen bei der Prozessoptimierung neue Wege gehen.

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.

Despite the growing importance of 'consumer welfare' in EU competition law debates, there remains a significant disconnect between rhetoric and reality, as consumers and their interests still play only an ancillary role in this area of law.

The industry standard for 30 years-updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners.

Advertising research organizations have been trying for years to measure the effectiveness of advertising.

The second edition of Global Sales and Contract Law continues to provide comparative analysis of domestic laws of sale and contract in over sixty countries, delivering a global view of national and international sales law.

The Anatomy of Type is the ultimate stylistic guide to the intricacies and design of 100 indispensable typefaces.

The term 'consumption' is generally thought of as process by which individuals purchase goods and services.

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society.

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

Do professions really place duty to society above clients' or their own interests?

Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation.

Wie funktioniert KI allgemein und wie im Brand Management im Besonderen?

Die Autorin Martina Fuchs beschäftigt sich in ihrem Buch mit dem Gebiet der Personenmarken - wobei sie hier eine wichtige Unterscheidung vornimmt: Sobald die Marke nicht auf Lifestyle, sondern vielmehr auf Wissen und Fachkompetenz basiert, spricht sie von einer Expertenmarke.

Vor der Umsetzung weltweiter Unternehmensaktivitäten müssen Marketing-Verantwortliche ihre Hausaufgaben kennen.

Silver Award Winner from the Nonfiction Authors Association"e;The book is equal parts 'how-to guide' for effective health communications and a memoir of surviving a global pandemic.

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena.

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever.

The Instant Sunday Times BestsellerLearn how to recognise and resist the daily attempts to control and manipulate your mind.

'This is an impressive piece of sustained research that brings much to the field.

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing.

Buy This Book is an important contribution to the history and understanding of consumption and advertising.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.

Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill.

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

B2B-Marketing in Wirklichkeit: Dieses Buch bietet Inspiration und Anstoß zur Weiterentwicklung der eigenen Arbeit.

Macro-social marketing is an approach to solving wicked problems.

Die dauerhafte Erhaltung von Geschäftsbeziehungen ist für den Unternehmenserfolg von besonderer Bedeutung.

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media.

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

A sustainable brand should integrate environmental, social, economic and issues into its business operations.

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being.