Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century.
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century.
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.
The Arab Spring, the Occupy Wall Street movement and the Haiti earthquake are only some of the recent examples of the power of new media to transform journalism.
The Arab Spring, the Occupy Wall Street movement and the Haiti earthquake are only some of the recent examples of the power of new media to transform journalism.
Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself.
The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience.
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience.
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this.
Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this.
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective.
