The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.
The must-read summary of Richard Laermer and Michael Prichinello's book: "e;Full Frontal PR: Getting People Talking About You, Your Business or Your Product"e;.
The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "e;The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand"e;.
The must-read summary of Jay Conrad Levinson and Charles Rubin's book: "e;Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line"e;.
The must-read summary of Joe Pulizzi's book: "e;Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win Customers by Marketing Less"e;.
The must-read summary of Jay Abraham's book: "e;Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth"e;.
From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.
The must-read summary of Bill Stinnett's book: "e;Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy"e;.
The must-read summary of Alex Wipperfurth's book: "e;Brand Hijack: Marketing Without Marketing"e;This complete summary of the ideas from Alex Wipperfurth's book "e;Brand Hijack"e; shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns.
Shook and Farber invite eager entrepreneurs to join 33 of todays business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success.
What others say: If you've ever wondered how to market your book(s) to libraries, Bonnye Matthews' How to Market Your Books to Libraries and Readers in the Digital Age is a must read.
The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "e;Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet"e;.
Create Focused Social Media Campaigns Tailored to Your BusinessUltimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.
Whether you're a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you've undergone intensive training and developed valuable skills.
GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook.
The must-read summary of Gary Millet and Blaine Millet's book: "e;Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping"e;.
Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert.
Shook and Farber invite eager entrepreneurs to join 33 of todays business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success.
The must-read summary of Jeff Walker's book: "e;Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams"e;.
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication.
