This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course.
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay.
When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay.
Designed as a core textbook for courses in Advertising and Society, "e;Advertising, Society, and Consumer Culture"e; develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
Designed as a core textbook for courses in Advertising and Society, "e;Advertising, Society, and Consumer Culture"e; develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course.
"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course.
Online media present both old and new ethical issues for journalists who must make decisions in an interactive, instantaneous environment short on normative standards or guidelines.
Online media present both old and new ethical issues for journalists who must make decisions in an interactive, instantaneous environment short on normative standards or guidelines.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture.
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication.
The "e;accepted wisdom"e; in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact.
The "e;accepted wisdom"e; in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact.
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales.
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales.
This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals.
This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals.
Football has become one of the most mediated cultural practices in modern Western societies, providing players, officials and spectators with implicit and often hidden discourses about race/ethnicity, national identity and gender.
Football has become one of the most mediated cultural practices in modern Western societies, providing players, officials and spectators with implicit and often hidden discourses about race/ethnicity, national identity and gender.
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.
The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas.
The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism practice, the journalism industry and scholarly research in the field of journalism studies; this book offers detailed accounts of changes in all three arenas.
Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes.
Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes.
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world's foremost consuming people.
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as 'ghost signs').
This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as 'ghost signs').
