Advertising

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as 'ghost signs').

The term 'consumption' is generally thought of as process by which individuals purchase goods and services.

The term 'consumption' is generally thought of as process by which individuals purchase goods and services.

Obesity is a global public health problem of crucial importance.

Obesity is a global public health problem of crucial importance.

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.

Understanding how consumers choose between different products and services is a crucial part of professional marketing.

Understanding how consumers choose between different products and services is a crucial part of professional marketing.

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

This is a critical study of the changing relationship between media and marketing communications in the digital age.

This is a critical study of the changing relationship between media and marketing communications in the digital age.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

The extent to which social media can potentially add value within various service contexts is not well understood.

The extent to which social media can potentially add value within various service contexts is not well understood.

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing.

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services.

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.

Architects and engineers can build models to test their ideas - why not managers?

Architects and engineers can build models to test their ideas - why not managers?

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

The issue of brand has overshadowed that of reputation.

The issue of brand has overshadowed that of reputation.

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.

The difference between a drama and a crisis is down to good management - or more specifically, good communication.

The difference between a drama and a crisis is down to good management - or more specifically, good communication.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition.

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition.

Many companies have been criticised for weak business ethics, including in some cases breaking the law.

Many companies have been criticised for weak business ethics, including in some cases breaking the law.