When Ads Work

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The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for...
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product_type_E-book
epub
Price
61.99 £
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for...
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  • Formats: epub
  • ISBN: 9781317452119
  • Publication Date: 26 Mar 2015
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM