Advertising

A lively and informative account of the creative process and how it works by someone who obviously knows.

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head.

If you want to move products, you need to move people.

"He redescubierto el poder infinito que tiene la buena comunicación comercial.

'Physician, Heal Thyself!

The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers .

David Wiener is a successful accountant with connections in the advertising industry from New York to L.

This is as much the story of Indian advertising as it is about India.

In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management.

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.

How does advertising work?

*Selected by Emma Watson for her Ultimate Book List*Fashion is political.

Warum sind Marken immer noch Marken, welche Thesen und Glaubenssätze helfen, was kann stationär besser als digital und wie entscheide ich schnell und sicher.

Führung ist zu einem wesentlichen Teil Kommunikation und Beziehungsarbeit, verbunden mit der Ausrichtung auf Ziele und Ergebnisse.

Führung ist zu einem wesentlichen Teil Kommunikation und Beziehungsarbeit, verbunden mit der Ausrichtung auf Ziele und Ergebnisse.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.