Advertising

Social values are central to people's lives, guiding behaviors, and judgments, and defining who we are.

Measure, manage and get the most out of your marketing.

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

The full text downloaded to your computer

With eBooks you can:

• search for key concepts, words and phrases
• make highlights and notes as you study
• share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Atiyah and Adams' Sale of Goods, 14th Edition, by Twigg-Flesner and Canavan is a highly readable and comprehensive account of the law governing the sale of goods.

If you want to grow your business, how do you get the word out about your product or service?

FAZED BY FACEBOOK?

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest.

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.

What is the economic justification of advertising?

What is the economic justification of advertising?

Is advertising a factor that contributes to rising costs and prices?

Is advertising a factor that contributes to rising costs and prices?

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

The purpose of every advertisement is to sell the thing which it advertises.

The purpose of every advertisement is to sell the thing which it advertises.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles.

What does advertising do?

What does advertising do?

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life.

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses.

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years.

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years.

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses.

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production.