Advertising

This book examines the history, theory and journalistic practice of profile writing.

The term 'consumption' is generally thought of as process by which individuals purchase goods and services.

The term 'consumption' is generally thought of as process by which individuals purchase goods and services.

Obesity is a global public health problem of crucial importance.

Obesity is a global public health problem of crucial importance.

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications.

Attorney and legal scholar Daxton Stewart examines the intersection of media law and science fiction, exploring the past, present, and future of communication technology and policy debates.

Attorney and legal scholar Daxton Stewart examines the intersection of media law and science fiction, exploring the past, present, and future of communication technology and policy debates.

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.

Despite operating in one of the most tightly controlled media environments in the world, Chinese journalists sometimes take extraordinary risks, braving the perils of job loss or imprisonment to report sensitive stories.

Despite operating in one of the most tightly controlled media environments in the world, Chinese journalists sometimes take extraordinary risks, braving the perils of job loss or imprisonment to report sensitive stories.

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages.

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages.

Understanding how consumers choose between different products and services is a crucial part of professional marketing.

Understanding how consumers choose between different products and services is a crucial part of professional marketing.

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

This book documents and examines the history of technology used by consumers to serve oneself.

This book documents and examines the history of technology used by consumers to serve oneself.

At the beginning of the 21st century film criticism was described as in crisis.

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships.

This is a critical study of the changing relationship between media and marketing communications in the digital age.

This is a critical study of the changing relationship between media and marketing communications in the digital age.

Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars, coming from a range of disciplinary perspectives, can critically analyse different social media, including YouTube, Facebook, Twitter, and News.

Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars, coming from a range of disciplinary perspectives, can critically analyse different social media, including YouTube, Facebook, Twitter, and News.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices.

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist.

Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist.

This collection sets about untangling some of the knotty issues in the underexplored relationship between human rights and the media.

This collection sets about untangling some of the knotty issues in the underexplored relationship between human rights and the media.

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people.

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people.

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising.

Interviewing for Journalists focuses on the central journalistic skill of how to ask the right questions in the right way.

Interviewing for Journalists focuses on the central journalistic skill of how to ask the right questions in the right way.

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues.

Mobile Lifeworlds illustrates how the imaginaries and ideals of Western travellers, especially those of untouched nature and spiritual enlightenment, are consistent with media representations of the Himalayan region, romanticism and modernity at large.

Mobile Lifeworlds illustrates how the imaginaries and ideals of Western travellers, especially those of untouched nature and spiritual enlightenment, are consistent with media representations of the Himalayan region, romanticism and modernity at large.

The extent to which social media can potentially add value within various service contexts is not well understood.

The extent to which social media can potentially add value within various service contexts is not well understood.

As part of its 'going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media.

As part of its 'going out' strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media.

Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing.