Buzzmarketing

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"There''s fake corporate marketing and then there''s real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry''s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art o...
Read more
E-book
epub
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5.50 £ * Old Price 55.00 £
"There''s fake corporate marketing and then there''s real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry''s Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art o...
Read more
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  • Formats: epub
  • ISBN: 9781101218402
  • Publication Date: 7 Jul 2005
  • Publisher: Penguin Publishing Group
  • Product language: English
  • Drm Setting: DRM