Advertising

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication.

A Reporter's Guide to the EU addresses a pressing need for an effective, in-depth guide to reporting on this major governing body, offering practical advice on writing and reporting on the EU and a clear, concise breakdown of its complex inner-workings.

A Reporter's Guide to the EU addresses a pressing need for an effective, in-depth guide to reporting on this major governing body, offering practical advice on writing and reporting on the EU and a clear, concise breakdown of its complex inner-workings.

Future Journalism investigates where journalism has come from, where it is now and where it might be going, through a range of case studies on organisations pushing the traditional boundaries of journalism, including Vice, Buzzfeed, Bellingcat, The Washington Post, the Guardian, Circa and Narrative Science.

Future Journalism investigates where journalism has come from, where it is now and where it might be going, through a range of case studies on organisations pushing the traditional boundaries of journalism, including Vice, Buzzfeed, Bellingcat, The Washington Post, the Guardian, Circa and Narrative Science.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

Great Expectations has had a long, active and sometimes surprising life since its first serialized appearance in All the Year Round between 1 December 1860 and 3 August 1861.

Great Expectations has had a long, active and sometimes surprising life since its first serialized appearance in All the Year Round between 1 December 1860 and 3 August 1861.

For the past 30 years, The Chinese journal Time + Architecture (Shidai Jianzhu) has focused on publishing innovative and exploratory work by emerging architects based in private design firms who were committed to new material, theoretical and pedagogical practices.

For the past 30 years, The Chinese journal Time + Architecture (Shidai Jianzhu) has focused on publishing innovative and exploratory work by emerging architects based in private design firms who were committed to new material, theoretical and pedagogical practices.

Focusing on six popular British girls' periodicals, Kristine Moruzi explores the debate about the shifting nature of Victorian girlhood between 1850 and 1915.

Focusing on six popular British girls' periodicals, Kristine Moruzi explores the debate about the shifting nature of Victorian girlhood between 1850 and 1915.

Modern criminal courts are characteristically the domain of lawyers, with trials conducted in an environment of formality and solemnity, where facts are found and legal rules are impartially applied to administer justice.

Modern criminal courts are characteristically the domain of lawyers, with trials conducted in an environment of formality and solemnity, where facts are found and legal rules are impartially applied to administer justice.

A glance over the back pages of mid-nineteenth-century newspapers and periodicals published in London reveals that Wellington Street stands out among imprint addresses.

A glance over the back pages of mid-nineteenth-century newspapers and periodicals published in London reveals that Wellington Street stands out among imprint addresses.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce.

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.

Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them.

Framing China sheds new light on Western relations with and perceptions of China in the first half of the twentieth century.

Framing China sheds new light on Western relations with and perceptions of China in the first half of the twentieth century.

Architects and engineers can build models to test their ideas - why not managers?

Architects and engineers can build models to test their ideas - why not managers?

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections.

In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections.

The issue of brand has overshadowed that of reputation.

The issue of brand has overshadowed that of reputation.

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.

The difference between a drama and a crisis is down to good management - or more specifically, good communication.

The difference between a drama and a crisis is down to good management - or more specifically, good communication.

Civil Society has not been more relevant as a concept and a practice since the fall of communism in Eastern Europe.

Civil Society has not been more relevant as a concept and a practice since the fall of communism in Eastern Europe.

This book surveys a neglected set of sources, German plague prints and treatises published between 1473 and 1573, in order to explore the intertwined histories of plague, print, medicine and religion during the Reformation era.

This book surveys a neglected set of sources, German plague prints and treatises published between 1473 and 1573, in order to explore the intertwined histories of plague, print, medicine and religion during the Reformation era.

In a reevaluation of that period in Victorian illustration known as 'The Sixties,' a distinguished group of international scholars consider the impact of illustration on the act of reading; its capacity to reflect, construct, critique and challenge its audience's values; its response to older graphic traditions; and its assimilation of foreign influences.

In a reevaluation of that period in Victorian illustration known as 'The Sixties,' a distinguished group of international scholars consider the impact of illustration on the act of reading; its capacity to reflect, construct, critique and challenge its audience's values; its response to older graphic traditions; and its assimilation of foreign influences.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise.

Extending the work of The Routledge Handbook to Nineteenth-Century British Periodicals and Newspapers, this volume provides a critical introduction and case studies that illustrate cutting-edge approaches to periodicals research, as well as an overview of recent developments in the field.

Extending the work of The Routledge Handbook to Nineteenth-Century British Periodicals and Newspapers, this volume provides a critical introduction and case studies that illustrate cutting-edge approaches to periodicals research, as well as an overview of recent developments in the field.

Carolyn Oulton recovers the strategies nineteenth-century authors used to justify the ideal of same-sex romantic friendship and the anxieties these strategies reveal.

Carolyn Oulton recovers the strategies nineteenth-century authors used to justify the ideal of same-sex romantic friendship and the anxieties these strategies reveal.

Examining the Victorian serial as a text in its own right, Catherine Delafield re-reads five novels by Elizabeth Gaskell, Anthony Trollope, Dinah Craik and Wilkie Collins by situating them in the context of periodical publication.

Examining the Victorian serial as a text in its own right, Catherine Delafield re-reads five novels by Elizabeth Gaskell, Anthony Trollope, Dinah Craik and Wilkie Collins by situating them in the context of periodical publication.

Arguing that American colonists who declared their independence in 1776 remained tied to England by both habit and inclination, Jennifer Clark traces the new Americans' struggle to come to terms with their loss of identity as British, and particularly English, citizens.