What's in a Name?

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This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What''s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campa...
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product_type_E-book
epub
Price
49.99 £
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What''s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campa...
Read more
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  • Formats: epub
  • ISBN: 9781317452140
  • Publication Date: 18 Dec 2014
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM