Corporate Communication

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Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ...

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product_type_E-book
epub
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56.99 £

Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ...

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  • Formats: epub
  • ISBN: 9781317619154
  • Publication Date: 13 Nov 2014
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM