Alternate Reality Games
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the g...
Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
Historically, ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the g...
