SAGE Handbook of Advertising

′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′

- Hamish Pringle, Director General, IPA

′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensi...