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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ...

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product_type_E-book
pdf
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21.99 £

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in ...

Read more
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  • Formats: pdf
  • ISBN: 9781400224036
  • Publication Date: 9 Feb 2021
  • Publisher: HarperCollins Leadership
  • Product language: English
  • Drm Setting: DRM