Advertising

The communication of projects to each stakeholder group is essential to their success.

This book offers a comprehensive, authoritative, and accessible introduction to journalistic transparency.

This book explores representations of social media in European media discourses across different socio-historical contexts, demonstrating how such analysis can illuminate the tension between global and local in media discourses in today's globalised world.

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

This book explores representations of social media in European media discourses across different socio-historical contexts, demonstrating how such analysis can illuminate the tension between global and local in media discourses in today's globalised world.

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts.

Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls.

Social media has many advantages for professional communication - but it also carries considerable risks, including legal pitfalls.

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues.

Across Africa, digital media are providing scholars with a reason and opportunity for revisiting the question, and the analytical lens, of publics with new vigour and less normative baggage.

Across Africa, digital media are providing scholars with a reason and opportunity for revisiting the question, and the analytical lens, of publics with new vigour and less normative baggage.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.

Communicating Endangered Species: Extinction, News, and Public Policy is a multidisciplinary environmental communication book that takes a distinctive approach by connecting how media and culture depict and explain endangered species with how policymakers and natural resource managers can or do respond to these challenges in practical terms.

Communicating Endangered Species: Extinction, News, and Public Policy is a multidisciplinary environmental communication book that takes a distinctive approach by connecting how media and culture depict and explain endangered species with how policymakers and natural resource managers can or do respond to these challenges in practical terms.

This book, first published in 1990, takes a challenging look at the images constructed by the Press of women's political protest.

This book, first published in 1990, takes a challenging look at the images constructed by the Press of women's political protest.

This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field.

This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field.

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role.

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role.

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

This first book in the Journalism Insights series examines the major practical and ethical challenges confronting contemporary sports journalists which have emerged from, or been exacerbated by, the use of digital and social media.

This first book in the Journalism Insights series examines the major practical and ethical challenges confronting contemporary sports journalists which have emerged from, or been exacerbated by, the use of digital and social media.

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach.

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach.

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Humor has long been one of the most common approaches used in advertising.

Humor has long been one of the most common approaches used in advertising.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.

This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from the associations the target audience has with the object.

This comprehensive book features recent works on leveraged marketing communications (LMC)-an intentional pairing of a brand to benefit from the associations the target audience has with the object.

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy.

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy.

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

This book is an introductory roadmap to the advertising process.

This book is an introductory roadmap to the advertising process.

This book critically analyses the important role of radio in public life in post-apartheid South Africa.

This book critically analyses the important role of radio in public life in post-apartheid South Africa.

This book examines the growing importance of algorithms and automation-including emerging forms of artificial intelligence-in the gathering, composition, and distribution of news.

This book examines the growing importance of algorithms and automation-including emerging forms of artificial intelligence-in the gathering, composition, and distribution of news.

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth.

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth.

Explaining the means utilised by the editors of the Islamic State's online magazines to win the "e;hearts and minds"e; of their audiences, this book is a result of a multidimensional content analysis of two flagship periodicals of the Islamic State: Dabiq and Rumiyah.