Creating Brand Cool
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully address...
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully address...
