This book offers an in-depth exploration of crowdfunding and crowdsourcing in journalism today, and examines their impacts on the broader media landscape.
This book explores the concept of cultural chauvinism as the sense of superiority that ethnic or national groups have of themselves relative to others, particularly in the context of international relations.
This book explores the concept of cultural chauvinism as the sense of superiority that ethnic or national groups have of themselves relative to others, particularly in the context of international relations.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.
Coronavirus News, Markets and AI explores the analysis of unstructured data from coronavirus-related news and the underlying sentiment during its real-time impact on the world and on global financial markets, in particular.
Coronavirus News, Markets and AI explores the analysis of unstructured data from coronavirus-related news and the underlying sentiment during its real-time impact on the world and on global financial markets, in particular.
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity.
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity.
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.
This edited collection examines critical incidents journalists have faced across different media contexts, exploring how journalists and other key actors negotiate various aspects of their work.
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.
This edited collection examines critical incidents journalists have faced across different media contexts, exploring how journalists and other key actors negotiate various aspects of their work.
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media.
Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions.
Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions.
Changing News Use pulls from empirical research to introduce and describehow changing news user patterns and journalism practices have beenmutually disruptive, exploring what journalists and the news media canlearn from these changes.
Changing News Use pulls from empirical research to introduce and describehow changing news user patterns and journalism practices have beenmutually disruptive, exploring what journalists and the news media canlearn from these changes.
This book critically explores how meanings of 'independence' are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC).
This book critically explores how meanings of 'independence' are constructed and reconfigured by public service broadcasters in the global south, with a particular focus on the South African Broadcasting Corporation (SABC).
This book offers the first systematic study of how the 'Anthropocene' is reported in mass media globally, drawing parallels between the use (or misuse) of the term and the media's attitude towards the associated issues of climate change and global warming.
This book offers the first systematic study of how the 'Anthropocene' is reported in mass media globally, drawing parallels between the use (or misuse) of the term and the media's attitude towards the associated issues of climate change and global warming.
Journalists and Confidential Sources explores the fraught and widespread reliance by journalists on anonymous sources, whistleblowers, and others to whom they owe an obligation of confidentiality.
Journalists and Confidential Sources explores the fraught and widespread reliance by journalists on anonymous sources, whistleblowers, and others to whom they owe an obligation of confidentiality.
This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business.
This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business.
