
Internal Marketing
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.
Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Prese...
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject.
Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Prese...