This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.
This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts.
This book tells the story of diverse online creators - women, ethnic and racial minorities, queer folk and those from hardscrabble backgrounds - producing low budget, high cultural impact web-series which have disrupted longstanding white male domination of the film and TV industries.
This book tells the story of diverse online creators - women, ethnic and racial minorities, queer folk and those from hardscrabble backgrounds - producing low budget, high cultural impact web-series which have disrupted longstanding white male domination of the film and TV industries.
This edited collection brings together leading scholars from around the world to discuss the consequences and implications of precarious labor conditions within the modern news industry.
This edited collection brings together leading scholars from around the world to discuss the consequences and implications of precarious labor conditions within the modern news industry.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success.
This book addresses the question of how researchers can conduct independent, ethical research on mal-, mis- and disinformation in a rapidly changing and hostile data environment.
This book addresses the question of how researchers can conduct independent, ethical research on mal-, mis- and disinformation in a rapidly changing and hostile data environment.
With creative designs, this book contains important contributions to our understanding of social media news's effects on political engagement, political knowledge, willingness to engage in self-censorship, and political disaffection.
With creative designs, this book contains important contributions to our understanding of social media news's effects on political engagement, political knowledge, willingness to engage in self-censorship, and political disaffection.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.
This book explores the origin and future of "e;upgrade culture,"e; a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.
This book explores the origin and future of "e;upgrade culture,"e; a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.
This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing.
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing.
Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK.
Drawing on expert contributions from around the UK, this collection brings together a series of insights into the contemporary local and community news media landscape in the UK.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
Drawing on both academic research and real world practice, this book offers an in-depth investigation into the production of music documentaries broadcast on radio.
Drawing on both academic research and real world practice, this book offers an in-depth investigation into the production of music documentaries broadcast on radio.
The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales.
The term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales.
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.
Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour.
Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour.
