Advertising

Effective advertising can crush your competition and make your company soar.

The All-New, Up-to-the-Minute Guide to Facebook(R) Marketing: Better Techniques, Better Results!

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Barely one in a hundred business people knows these facts about creating powerful advertising.

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible.

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures.

Law of Age Restricted Sales is an authoritative and comprehensive legal text on all aspects of age restricted goods and services in England and Wales.

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers-and massively boost profits.

The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures.

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret.

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.

The full text downloaded to your computer

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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret.

From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers-and massively boost profits.