Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought oneand you're not alone.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity?
Transport Operator Licensing takes operators through the whole process of licensing, looking at when licences are required, giving advice on applying for such licences, describing the undertakings that form part of the application, the systems that should be put in place to stay within the undertakings, as well as illustrating what happens when difficulties arise and how to deal with them.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches.
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.
From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.
Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.
“France''s most famous unknown artist,” the innovative media provocateur Fred Forest, precursor of Eduardo Kac, Jodi, the Yes Men, RT Mark, and the Guerilla Girls.
When media translate the world to the world: twentieth-century utopian projects including Edward Steichen''s “Family of Man,” Jacques Cousteau''s underwater films, and Buckminster Fuller''s geoscope.
An investigation of the aesthetics and politics of new visual media under twenty-first-century capitalism, from console games to virtual reality to video installation art.
