This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India.
This book examines the historical trajectory of the growth of the television news and critically analyzes the role of private television news in framing the nature of public discourse in contemporary India.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions.
This volume places the spotlight on the role different media and communications systems played in informing the public about the pandemic, shaping their views about what was happening and contributing to behavioural compliances with pandemic-related restrictions.
This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment.
This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.
Tweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating, and challenging Brexit narratives during the process of UK's exiting of the European Union.
Tweeting Brexit presents the most thorough examination of the role that the most political social network, Twitter, played in creating, negotiating, and challenging Brexit narratives during the process of UK's exiting of the European Union.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
This book examines the work of the public relations, technology, and legal professionals who provide online "e;reputation management"e; services, situating their work within contemporary debates about regulating speech on the internet.
This book explores the role of international news agencies and investigates whether they have been able to adapt to the contemporary media landscape following the disruption wrought by fake news, social media and an increasingly polarised public discourse.
This book explores the role of international news agencies and investigates whether they have been able to adapt to the contemporary media landscape following the disruption wrought by fake news, social media and an increasingly polarised public discourse.
Evaluation Across Newspaper Genres: Hard News Stories, Editorials and Feature Articles is the first book-length study of evaluation or stance in three major newspaper genres: hard news stories, editorials and feature articles, the last of which is a Cinderella genre in linguistic studies.
Evaluation Across Newspaper Genres: Hard News Stories, Editorials and Feature Articles is the first book-length study of evaluation or stance in three major newspaper genres: hard news stories, editorials and feature articles, the last of which is a Cinderella genre in linguistic studies.
Feature Writing for Journalists considers both newspapers and magazines and helps the new or aspiring journalist to become a successful feature writer.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Newsrooms and the Disruption of the Internet is an insightful account of what happened when the internet first arrived in the 1990s and early 2000s in the recently computerized, but still largely unchanged, newspaper industry.
Newsrooms and the Disruption of the Internet is an insightful account of what happened when the internet first arrived in the 1990s and early 2000s in the recently computerized, but still largely unchanged, newspaper industry.
This book addresses the transformative role that so-called peripheral actors in journalism - emerging outlets diverging from the norms fiercely held by mainstream media outlets - play in today's news ecosystem.
This book addresses the transformative role that so-called peripheral actors in journalism - emerging outlets diverging from the norms fiercely held by mainstream media outlets - play in today's news ecosystem.
With more than 1000 newspapers, 1100 local radios, 200 television channels, 3000 online news portals, and over 80 colleges providing media education and training, news media, and media education are vibrant fields in Nepal.
With more than 1000 newspapers, 1100 local radios, 200 television channels, 3000 online news portals, and over 80 colleges providing media education and training, news media, and media education are vibrant fields in Nepal.
Feature Writing for Journalists considers both newspapers and magazines and helps the new or aspiring journalist to become a successful feature writer.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.
This practical resource provides guidance for writing professionals to sustainably tackle the organizational writing challenges of any professional environment.
This practical resource provides guidance for writing professionals to sustainably tackle the organizational writing challenges of any professional environment.
This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods.
This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods.
This book explores the impact of, and lessons learned from, media development and training programs sponsored by the US government and non-governmental organizations in countries transitioning to democracy.
This book explores the impact of, and lessons learned from, media development and training programs sponsored by the US government and non-governmental organizations in countries transitioning to democracy.
2020 was a period of groundbreaking social and political upheaval, in combination with a colossal epidemiological crisis-and it urgently redefined the working conditions of photojournalists.
Predatory Publishing introduces and examines many forms of unethical and unprofessional publishing, whilst also analyzing its tactics and impact on scholarly communication.
Predatory Publishing introduces and examines many forms of unethical and unprofessional publishing, whilst also analyzing its tactics and impact on scholarly communication.
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.
This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show.
