Advertising

Transport Operator Licensing takes operators through the whole process of licensing, looking at when licences are required, giving advice on applying for such licences, describing the undertakings that form part of the application, the systems that should be put in place to stay within the undertakings, as well as illustrating what happens when difficulties arise and how to deal with them.

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

What is a 21st century brand?

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches.

The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.

From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.

A gripping and hilarious satire of hipsters, consumerism, contemporary art, for fans of Bret Easton Ellis and Don Delillo.

In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional.

The marketing secrets that experts and top professionals use.

It's not a question.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.

If you've ever struggled to craft a persuasive message that really hits the spot you'll know it's harder than it looks.

How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.

A cultural history of gigantism in architecture and digital culture, from the Eiffel Tower to the World Trade Center.

In an effort to keep up with a world of too much, life hackers sometimes risk going too far.

How the interface has moved from the PC into cultural platforms, as seen in a series of works of net art, software art and electronic literature.

The world of Twitterbots, from botdom''s greatest hits to bot construction to the place of the bot in the social media universe.

An original methodological framework for approaching the archived web, both as a source and as an object of study in its own right.

Reimagining press freedom in a networked era: not just a journalist''s right to speak but also a public''s right to hear.

“France''s most famous unknown artist,” the innovative media provocateur Fred Forest, precursor of Eduardo Kac, Jodi, the Yes Men, RT Mark, and the Guerilla Girls.

When media translate the world to the world: twentieth-century utopian projects including Edward Steichen''s “Family of Man,” Jacques Cousteau''s underwater films, and Buckminster Fuller''s geoscope.

An investigation of the aesthetics and politics of new visual media under twenty-first-century capitalism, from console games to virtual reality to video installation art.

An exploration of what experimental literature in both print and programmable media tells us about the act of reading.

How computer games can be designed to create ethically relevant experiences for players.

The rise and fall of iCue: lessons about new media, old media, and education from an NBC-MIT joint venture into interactive learning.

A proposal that algorithms are not simply instructions to be performed but thinking entities that construct digital spatio-temporalities.

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.

The relationship between ignorance and surprise and a conceptual framework for dealing with the unexpected, as seen in ecological design projects.

This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society.

This new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society.

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry.

In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today.

If you can dream it, you can design it.

Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "e;pinning"e; the images and curating them into various categories.

Covers all aspects including Facebook Marketplace, FacebookPlaces, and Facebook Deals.

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: Guerilla marketing Marketing to Boomers and Latinos Online marketing Targeted-but-affordable direct mail Sample marketing plans for several types of small businesses (as well as a couple of larger projects) Practical, do-it-yourself distribution strategies Analysis of business segments and trends, and much more.

From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to be.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities.

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly?

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.

Is today's All-Volunteer Force still "e;This Man's Army"e;?