This multi-disciplinary anthology provides new perspectives on the journalist's role in knowledge generation in the newspaper age-covering diverse topics from fake news to new technologies.
This multi-disciplinary anthology provides new perspectives on the journalist's role in knowledge generation in the newspaper age-covering diverse topics from fake news to new technologies.
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving.
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.
Following recent developments in digital technologies, financial crises, and changes in audience preferences, this book addresses the critical challenges and disruptions facing the profession of journalism: an arguably precarious industry suffering from employment insecurity, individualization, and loss of autonomy.
Following recent developments in digital technologies, financial crises, and changes in audience preferences, this book addresses the critical challenges and disruptions facing the profession of journalism: an arguably precarious industry suffering from employment insecurity, individualization, and loss of autonomy.
Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today.
Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today.
This book examines journalism's ability to promote and foster cohesive and collective action while critically examining its place in the intensifying battle to maintain a society's social order.
This book examines journalism's ability to promote and foster cohesive and collective action while critically examining its place in the intensifying battle to maintain a society's social order.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
As the funding of journalism moves centre stage as a driver in shaping the new trajectories of journalism in the digital age, this book focuses on how those working in sports journalism have had to adapt and re-invent themselves.
As the funding of journalism moves centre stage as a driver in shaping the new trajectories of journalism in the digital age, this book focuses on how those working in sports journalism have had to adapt and re-invent themselves.
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.
This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders.
This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders.
Considering the interactions between developments in open data and data journalism, Data for Journalism: Between Transparency and Accountability offers an interdisciplinary account of this complex and uncertain relationship in a context of tightening the control over data and weighing transparency against privacy.
Considering the interactions between developments in open data and data journalism, Data for Journalism: Between Transparency and Accountability offers an interdisciplinary account of this complex and uncertain relationship in a context of tightening the control over data and weighing transparency against privacy.
First published in 1991, The Stalker Affair and the Press documents the media treatment of police constable John Stalker's removal from his job and argues that this case presents a major difficulty for the standard academic analysis of the press in Britain: namely that it supports the status quo because it is part of the dominant class system.
First published in 1991, The Stalker Affair and the Press documents the media treatment of police constable John Stalker's removal from his job and argues that this case presents a major difficulty for the standard academic analysis of the press in Britain: namely that it supports the status quo because it is part of the dominant class system.
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream.
This book explores how leading news media responded to the 2008 financial crisis and its aftermath, showing how journalists regularly framed discussions about post-crisis regulatory reform in ways that reinforced the same market liberal policy paradigm that had ushered in the crisis.
This book explores how leading news media responded to the 2008 financial crisis and its aftermath, showing how journalists regularly framed discussions about post-crisis regulatory reform in ways that reinforced the same market liberal policy paradigm that had ushered in the crisis.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.
This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
