Brand Elevation

Brand Elevation

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Kuehlwein, JPKuehlwein, JP, Schaefer, Wolfgang

How can a brand become one of those peerless ''Ueber-Brands'' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?

Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and fo...

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pdf
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36.99 £

How can a brand become one of those peerless ''Ueber-Brands'' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start?

Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and fo...

Read more
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  • Formats: pdf
  • Access Mode: Visual
  • Access Mode Sufficient: Visual
  • Accessibility Feature: Publisher contact for further accessibility information, Publisher web page for detailed accessibility information, Table of contents navigation
  • ISBN: 9781789664676
  • Publication Date: 3 Jan 2021
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM