Shortlisted for the William Hill Sports Book of the Year Award 2022Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win.
In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump.
'Full of compelling advice on how to lead more effectively by choosing your words more wisely' -ADAM GRANT, author of Originals and Give and TakeYour words matter more than you thinkMost of us use the language we inherited from a time when workers worked with their hands and managers worked with their heads.
