Summary: What Were They Thinking?

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The must-read summary of Robert McMath and Thom Forbes'' book: "What Were They Thinking? Marketing Lessons I''ve Learned from Over 80,000 New-Product Innovations and Idiocies".

This complete summary of the ideas from Robert McMath and Thom Forbes'' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over...
Read more
product_type_E-book
epub
Price
9.99 £
The must-read summary of Robert McMath and Thom Forbes'' book: "What Were They Thinking? Marketing Lessons I''ve Learned from Over 80,000 New-Product Innovations and Idiocies".

This complete summary of the ideas from Robert McMath and Thom Forbes'' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over...
Read more
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  • Formats: epub
  • ISBN: 9782511017128
  • Publication Date: 29 Sept 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM