Summary: Conversational Capital

The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper''s book: "Conversational Capital: How to Create Stuff People Love to Talk About".

This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper''s book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love...