Summary: Experiential Marketing

The must-read summary of Bernd Schmitt''s book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".

This complete summary of the ideas from Bernd Schmitt''s book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational de...