Summary: A New Brand World

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The must-read summary of Scott Bedbury''s book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".

This complete summary of the ideas from Scott Bedbury''s book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving use...
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E-book
epub
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9.99 £
The must-read summary of Scott Bedbury''s book: "A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century".

This complete summary of the ideas from Scott Bedbury''s book " A New Brand World" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving use...
Read more
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  • Formats: epub
  • ISBN: 9782806222534
  • Publication Date: 15 Feb 2013
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM