Summary: Brand Hijack
Available
The must-read summary of Alex Wipperfurth''s book: "Brand Hijack: Marketing Without Marketing"
This complete summary of the ideas from Alex Wipperfurth''s book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to bui...
This complete summary of the ideas from Alex Wipperfurth''s book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to bui...
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E-book
epub
Price
9.99 £
The must-read summary of Alex Wipperfurth''s book: "Brand Hijack: Marketing Without Marketing"
This complete summary of the ideas from Alex Wipperfurth''s book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to bui...
This complete summary of the ideas from Alex Wipperfurth''s book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to bui...
Read more
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