Summary: The End of Marketing as We Know It
Available
The must-read summary of Sergio Zyman''s book: "The End of Marketing as We Know It".
This complete summary of the ideas from Sergio Zyman''s book "The End of Marketing as We Know It" reveals the author''s central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today''s consumers have a bewildering array of choices so co...
This complete summary of the ideas from Sergio Zyman''s book "The End of Marketing as We Know It" reveals the author''s central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today''s consumers have a bewildering array of choices so co...
Read more
product_type_E-book
epub
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9.99 £
The must-read summary of Sergio Zyman''s book: "The End of Marketing as We Know It".
This complete summary of the ideas from Sergio Zyman''s book "The End of Marketing as We Know It" reveals the author''s central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today''s consumers have a bewildering array of choices so co...
This complete summary of the ideas from Sergio Zyman''s book "The End of Marketing as We Know It" reveals the author''s central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today''s consumers have a bewildering array of choices so co...
Read more
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