The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers.
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Game Changers: Disruptive Business Models for a Changing World Engr Dr Naila Hina Here are some themes of the book on the ideas about business models: 1.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world's leading specialists in the area.
