Advertising

This timely book is a comprehensive overview of customer service principles, theories, and practices.

The issue of brand has overshadowed that of reputation.

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them.

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders.

This book examines modern consumption, focusing on concepts of autonomy and rationality.

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability.

A bestselling author and advertising veteran shares a lifes lessons from the ad trade.

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.

What is the economic justification of advertising?

A strong corporate image has power in a competitive marketplace.

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade.

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.

This book will make you an influential business writer - the one who cuts through the noise and changes what your readers think, feel and do.

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

The word "e;luxury"e; has almost lost its meaning.

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century.

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change.

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology.

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

A sustainable brand should integrate environmental, social, economic and issues into its business operations.

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing.

An inside story of local, regional and global advertising in the Middle East.

Charities play an increasingly important role in our society.

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Despite the growing importance of 'consumer welfare' in EU competition law debates, there remains a significant disconnect between rhetoric and reality, as consumers and their interests still play only an ancillary role in this area of law.

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times.

The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms.

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles.

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy.

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories.

The New York Times bestseller that explains why certain products and ideas become popular.

Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity.

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services.

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough.

Advertising is often used to illustrate popular and academic debates about cultural and economic life.

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.