Advertising

Customers are treated badly.

The novelist Paul Morand described the Exposition of 1900 in Paris: .

Marken müssen vor allem eine relevante Beziehung zu den Menschen aufbauen - losgelöst von Online- oder Offline-Channels und kurzlebigen Marketingtrends.

Name, Logo, Claim, Farbe, Schrift, Bildwelt, Sound und Sprache sorgen für die Wiederkennung einer Marke im Markt.

Sports marketing is one of the fastest growing areas of marketing communication.

If you license or publish images, this guide is as indispensable as your camera.

Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "e;pinning"e; the images and curating them into various categories.

From the international go-to guys in small business know-how:Your source for the strategies, skills and confidence every business owner needs to succeedRemember what it was like learning how to ride a bicycle?

Creating a Freelance Career covers everything anyone needs to know about becoming a freelance writer, graphic designer, copy editor, artist, musician or any other creative occupation.

Encyclopaedia of Advertising is intended especially for all those persons related to the field of advertising and allied fields.

Advertising simply put is telling and selling the product.

Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Native advertising: paid-for media that looks and behaves like the content around it.

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies.

Regardless of your profession as a teacher, doctor, writer, or business associate, every presentation is a performance.

Eine langfristig orientierte Strategiearbeit ist die Grundlage jedes Unternehmenserfolges.

This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

This outrageous collection of inappropriate ads will have you turning the pages and shaking your head in disbelief.

Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

Die Haptik bietet in einer optisch und akustisch überreizten und immer stärker technisierten Welt einzigartiges Wirkpotenzial für Markenkommunikation, Produktdesign und Verkauf.

';Hey Google, how can you help me reach more customers and strengthen my brand?

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing.

Immer mehr Fachkräfte bilden sich über den IHK-Abschluss "Wirtschaftsfachwirt" weiter.

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document.

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice.

Der Autor zeigt durch unterhaltsam dargestellte Erfahrungsberichte Wege auf, wie Sie ohne manipulative Methoden auf einfache, grundlegende Weise erfolgreich verkaufen.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.

Indem sie nachhaltige Wettbewerbsvorteile gegenüber Konkurrenten aufbauen.

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles.

Can we believe the claims that marketers make?

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom?

Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry.

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years.

This book is dedicated to the research of the ';pleasure phenomenon' as the most important factor in individual and socio-cultural development.

Immer mehr Unternehmen setzen im Online-Marketing auf Video-Content.

This book introduces social network fundamentals in the fashion domain.

Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent.

Communication is key to success in every aspect of life and ever so in a competitive business environment.

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States.