How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?
DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to 250+ Best Practices for B2B Marketing Success, is a step-by-step guide to becoming a leading B2B marketing professional.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.
COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.
Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.
An argument that the material arrangements of information—how it is represented and interpreted—matter significantly for our experience of information and information systems.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.
The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.
WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?
Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.
Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The founders of one of today''s hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers'' attention.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease.
Contract management is a key management skill, yet it is underplayed in most organizations, which usually default to project management skills as a proxy for contract management skills.
The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management.
An argument that the material arrangements of information—how it is represented and interpreted—matter significantly for our experience of information and information systems.
