Advertising

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective.

Going beyond the mechanics of professional communication, this book combines insights into the overlooked implicit demands of corporate communication challenges with the proven strategies and techniques that distinguish professionals as capable communicators and candidates for promotion.

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience.

Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification.

A 2022 Choice Reviews Outstanding Academic TitleCreative Expression and the Law helps readers better comprehend the legal pitfalls that can present themselves when artists and content creators are generating ideas, producing content and protecting and defending their creative work.

Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals.

This lively and engaging new book addresses a topical and important area of study.

The term 'consumption' is generally thought of as process by which individuals purchase goods and services.

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.

The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far.

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

This book is an introductory roadmap to the advertising process.

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations.

During the 1950s, 1960s and 1970s, general levels of alcohol consumption had risen considerably in all parts of the world.

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

In the wake of the profound upheavals that our society has been facing, the business world is undergoing change.

Winner of the National Communication Association's Public Relations Division 2023 Outstanding Book AwardThis handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.

The rise and fall of iCue: lessons about new media, old media, and education from an NBC-MIT joint venture into interactive learning.

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers.

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought oneand you're not alone.

New Customers Are Waiting.

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings.

Online Instructor Manual (login required) Creative Brief Form (Figure 8.

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape.

Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication.

Reimagining press freedom in a networked era: not just a journalist''s right to speak but also a public''s right to hear.

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.

Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed.

Why do some brands make us feel good, while others frustrate us?

2020 marked the 40th anniversary of the CISG which now has over 90 Contracting States, with Hong Kong formally adopted the Convention in 2022, and further States are currently considering their accession to the Convention.

Communicate with potential customers-and persuade them to buy: "e;The best copywriting teacher I know.

Buy This Book is an important contribution to the history and understanding of consumption and advertising.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

This is the first text to address all the instruments that will govern choice-of-court agreements in Europe and to engage in a practical discussion of their mutual relationship.

Despite the growing importance of 'consumer welfare' in EU competition law debates, there remains a significant disconnect between rhetoric and reality, as consumers and their interests still play only an ancillary role in this area of law.

Advertising is an important and visible component of marketing, competition, and consumer awareness.

An inside story of local, regional and global advertising in the Middle East.

'Saidov has produced a detailed and highly readable text that considers in turn the methods of limiting damages, the determination of loss and the calculation of damages.

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior.

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena.

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.

This edited volume considers the use of African languages for marketing communication.