COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.
WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.
Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.
Unlock clarity, creativity, and strategic direction with this powerful collection of 100+ business growth prompts, thoughtfully designed to help entrepreneurs, founders, and professionals take their ideas to the next level.
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.
Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
El libro "La traducción publicitaria: Comunicación y cultura" es fruto de la investigación y el trabajo sobre cómo traducir anuncios: un proceso de comunicación entre culturas en el que intervienen factores de diversa índole, como muestra el análisis comparativo de un buen número de anuncios traducidos principalmente en inglés y español.
La retorica creativa es un metodo riguroso, sistematico y con un alto nivel de formalizacion, que posibilita que, en los procesos de creatividad de mensajes publicitarios, el sujeto disponga de un mapa conceptual en el que aparecen, de forma exhaustiva y ordenada, las distintas vias que se pueden seguir para generar ideas.
So gelangen Sie zu den Ursprüngen der Strategien in der Werbung, von denen erfolgreiche Online-Unternehmer auch heute noch extrem profitierenDas Ultimative Standardwerk über die Verkaufskunst mit WortenZweisprachige Edition inkl.
La campaña argentina de marketing más exitosa de lo que va del siglo XXI es la excusa perfecta para reflexionar sobre uno de los dilemas más tradicionales de la comunicación de marcas: el paradigma del éxito y del fracaso.
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.
Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
The AI Viral Faceless Ads Masterclass is a practical, step-by-step system for creating high-converting product ads, viral reels, and scalable faceless content using modern AI tools.
In a world where likes feel like oxygen and validation comes in notifications, The Brutal Reality of Social Media rips the mask off the curated perfection we scroll through every day.
This book discusses the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation, bringing readers up to speed with the challenges of managing a casino within the rapidly expanding gaming-leisure-tourism industry.
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.
This book discusses the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation, bringing readers up to speed with the challenges of managing a casino within the rapidly expanding gaming-leisure-tourism industry.
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism, and other decision-making.
Plan de vie: Ce guide vous accompagne pas à pas pour définir vos objectifs, élaborer un plan d'action concret et rester motivé afin de construire la vie idéale que vous souhaitez en 5 ans.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.
In a world where social media creates opportunities for anyone with courage and clarity, this book is a practical guide to building a strong personal identity online.
