Sales and marketing

Public debt pressures due to the global economic crisis have impacted higher education in several countries, compelling governments to curtail the funding of higher education institutions (HEIs).

Want to make money online?

Ethics in business is not a new topic and has been intensely discussed since the emergence of the so-called limited companies.

The return to business-as-usual after the economic earthquake that rocked financial markets, wrecked banks and brought to light the grotesque distortions of casino capitalism on people and planet must be resisted.

The corporate business enterprise is a core institution of capitalism.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.

Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace.

This book is a practical guide for business professionals to develop and improve business intelligence and collective decision-making within their organisation.

Environmental policies and initiatives have had a significant impact on businesses and employment practices across Europe.

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.

On September 1st 1996, ISO 14001 was published, worldwide.

​Korruption scheint heute als Werkzeug mit Marketing, Innovation oder Wettbewerbsfähigkeit auf einer Stufe zu stehen.

Dieses Buch widmet sich der Qualität von (Kaufabsichts-)Befragungen.

Dieses Buch zeigt, wie es Personaldienstleistern gelingt, neue Potenziale bei der Akquise von Arbeitgebern und Arbeitsuchenden zu erschließen.

The old way of selling was to create safe, ordinary products and combine them with mass marketing.

Increasing corporate social responsibility demands professionals possess the necessary knowledge, abilities, and competencies to answer the needs of a diverse organization's stakeholders.

This 2001 book presents important and practically relevant quantitative models used for marketing research.

Today greenness is goodness; non-greenness is not an option.

If you're aspiring to satisfy your customers, then you're aspiring to mediocrity.

Immer mehr Unternehmen setzen im Online-Marketing auf Video-Content.

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs.

Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace.

This book introduces social network fundamentals in the fashion domain.

Mit dem Siegeszug von E-Commerce und Digitalem Marketing ist die zentrale Rolle des Pricings in nahezu allen Wirtschaftsbereichen für den Markt- und Unternehmenserfolg noch weiter gewachsen.

There has been much written on the importance of responsibility accounting and integrated reporting to ensure business accountability, but not on how to be a responsible accountant.

This book examines the sustainability of supply chains in small and medium sized enterprises (SMEs), in developed and emerging economies.

Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent.

This edited research monograph collects nine unique research contributions on the concept of social sustainability and its connection to possibilities and hindrances for good work in organisations.

First published in 1972 Firearms Control is the result of research carried out at the Cambridge University Institute of Criminology, looks at the various problems involved in firearms control.

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before.

The key to success in business is planning.

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence.

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media.

Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind.

This book provides retail managers with a practical guide to using data.

SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey.

This timely work examines one core corporate function that has a profound and direct impact on corporate environmental performance - manufacturing and operations.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today's on-demand environment.

Volume 20 of "e;Advances in International Marketing"e; guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and offshoring, and reliability and validity issues for construct measurement.

Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production.

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction.

Markt, Management und Marketing im Markt der Zeitgenössischen Kunst (Contemporary Art) werden zu den 26 involvierten Akteuren analysiert und i.

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity.